Whether you’re just starting your career as a trainer or you’re an established professional who is looking to grow your business, one thing is clear in today’s competitive marketplace:
You MUST have a professional website.
Selling training services is much different today than it was even 3 or 5 years ago. In the past you could rely on your knowledge to sell potential customers. They meet you, they like you, they buy from you.
This doesn’t work today.
Research has shown that 88% of consumers search online for information, offers, and reviews BEFORE they will ever make a purchase.
- Are potential customers able to easily find you online and learn about the fitness services you offer?
- Does your online presence guarantee that you’ll make a good first impression when prospects “meet” you on the web?
- Is your website (if you even have one) going to convince prospects to take that first step and book a consultation with you?
If you answered “No” to even one of those three questions, please read on. This guide will show you the exact steps required to build an amazing personal trainer website.
You can go to a particular section from here
Step #1: Selecting Your Domain
If you already have a business name then this part is pretty straightforward. Head over to Godaddy.com and search for the .com or .in version of your exact business name. For example, if your business is called “LearningGurus” then you want to pick up LearningGurus.com or LearningGurus.in
Step #2: Choose Your Web Host
Now that you own an awesome domain for your corporate training website, you need a place to store the content that will be shown on your site – this is called “web hosting.”
There are many great web hosts you can use, but let’s stick with GoDaddy for simplicity’s sake. All hosting companies will offer a variety of plans you can choose from, but in most cases it’s fine to choose the cheapest option.
Here are a few things to look for when choosing your hosting plan:
1. Get your domain for free. Many web hosts will offer a free domain when you purchase hosting. This is why you didn’t purchase your domain in Step #1 – You’ll get it for FREE in this step!
2. Look for included email addresses. If you’re taking your business seriously you won’t use email@example.com for your business email address – this just screams “unprofessional.” Your hosting plan should offer the option to create firstname.lastname@example.org free of charge.
Step #3: Choose and Install a CMS
You have a domain and your space to store your corporate training website. The next step is to choose a program that allows you to actually design your new site. This is known as a Content Management System (CMS).
Again, there are lots of available options but WordPress is the industry standard.
It has been estimated that nearly 60% of websites built today choose to use WordPress as a CMS. This is mostly due to its unparalleled functionality
Now you just need to install it in your hosting account. Don’t worry – Call Your web host ( Godaddy – in this case) they will make this very easy…
Step #4: Find Your Perfect Website Theme
Upon installing WordPress your corporate trainer website will automatically be given the default WordPress theme. A theme is simply the stylistic design of your site. This includes the colour scheme, layout, fonts, and all other artistic elements that will determine how your corporate training website looks.
Fortunately, there are literally thousands of themes you can choose from, some free and some that you will have to purchase.
Before choosing your theme it’s a good idea to learn what you like. Check out few corporate training websites. you’ll find it just Google it.
Jot down a few that you like and then begin to search for a theme that will allow you to produce something similar. You can perform this search in the theme directory or you can do it from the “backend” of your site.
Note: The “backend” (a.k.a. “admin panel”) of your website can be accessed by typing in the following into your browser search bar: http://www.thedigitalvantage.com/wp-admin (replace “thedigitalvantage.com” with your actual domain name).
Step #5: Use Professional Photos
You need to LOOK professional so that visitors believe you ARE professional.
Professional photos for your website don’t have to cost a fortune. Find a photographer who charges reasonable rates and has an impressive portfolio.
While on the topic of photos, DO NOT use any stock photography on your website. Instead, your corporate training website should show images of you providing cororate training to real clients.
These action shots show you in your element and show how happy your clients are. They love working with you…and so will new clients who are about to sign up for your services!
Step #6: These are Must-Have Website Pages
You’re finally ready to add content to your website!
While your website content will likely change and grow over time, there are a few must-have pages that you should create first. Here are the steps you can follow to create new pages in WordPress and here’s a description of the pages you should prioritize. If you want to know how to get leads for your website read this blog.
1. Home: Most of your web visitors will start here, so be sure to include your very best photo (smile!), a tagline that briefly explains what your business is all about, and a call-to-action (i.e. what do you want visitors to do next?)
2. About: Many corporate trainers make the mistake of telling their life story on the about page. Nobody cares. Use this page to explain why you are perfectly suited to serve your target clients.
3. Services: Be specific about what services you offer, who each service is for, how a client will benefit etc.
4. Contact Me: Even though e-commerce is growing by leaps and bounds each year, some website visitors will still want to buy the old-fashioned way: Face-to-face.
Step #7: Plug In These Crucial Website Features
When you installed your WordPress website you got just the basics, which is more than enough to have your site up and running in no time.
However, the real beauty of WordPress is its ability to be modified with countless “plugins” that allow for greater functionality.
1. Social Sharing. People spend more time on social network sites like Facebook than they do anywhere else on the web. Make it dead easy for them to share your website socially by providing “share” buttons on every single page, perhaps even in multiple places on each page.
When a website visitor shares your site, this acts as a powerful “real time” testimonial that can quickly reach hundreds of eyeballs that would otherwise have never been introduced to your business.
2. Traffic Analysis. This might seem like overkill for a brand new corporate training website, but being able to analyze your traffic will become crucial as your site popularity grows.
- Where are your visitors coming from?
- Which of your pages do they visit most often?
- How long do they stay on your site?
Even if you don’t analyze your traffic to begin with, it’s important to install this feature so that your site tracks your visitors and their behavior. In the future you will be able to look back on this very valuable data.
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