A number of businesses have suffered the ill fate of neglecting the importance of having a website and going online – only to see their competitors make that crucial first move and surge ahead of them. Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These reasons show why your company NEEDS a professional website, no matter what size your business.
YOUR SMALL BUSINESS WILL GAIN CREDIBILITY
Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.
A website saves you Money
As a small business owner you probably think you can’t afford a professional website, but you can’t afford NOT to. Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs under Rs.1000 a year and, in some cases, as little as Rs.200. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.
Convenient and always accessible
Having online presence enables you to carry out business or provide information to potential customers, round the clock. Someone can look up your business at 2 am and submit an enquiry form at your business’s website, from the comfort of his living room.
Importance of Website for SME
Keep Your customers informed
Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.
Target a Wider Market
Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!
Easy design update
A page of a dynamic website has a number of components. Owing to this fragmented website design, it is easy to update them in parts. Compare this with a static website, where the smallest of changes would require getting your hands dirty with coding a full page again and there is always a risk of unintentional introduction of a bug while you are at it.
It is imperative for every business to have a website. The more professional your website is, the more advantages you can gain. Feel free to let us know your thoughts by commenting on the post.
You might also want to check out our services page. Let us help you develop an effective website solution for your business, tailored to honing in on your prospective clients.
Are you making the most of your online strategy? Find out today with our Complimentary Online Marketing Audit.