Build An Amazing Trainer Website From Scratch: 7 Simple Steps

Whether you’re just starting your career as a trainer or you’re an established professional who is looking to grow your business, one thing is clear in today’s competitive marketplace:

You MUST have a professional website.

Selling training services is much different today than it was even 3 or 5 years ago. In the past you could rely on your knowledge to sell potential customers. They meet you, they like you, they buy from you.

This doesn’t work today.

Research has shown that 88% of consumers search online for information, offers, and reviews BEFORE they will ever make a purchase.

  • Are potential customers able to easily find you online and learn about the fitness services you offer?
  • Does your online presence guarantee that you’ll make a good first impression when prospects “meet” you on the web?
  • Is your website (if you even have one) going to convince prospects to take that first step and book a consultation with you?

If you answered “No” to even one of those three questions, please read on. This guide will show you the exact steps required to build an amazing personal trainer website.

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Step #1: Selecting Your Domain

If you already have a business name then this part is pretty straightforward. Head over to Godaddy.com and search for the .com or .in version of your exact business name. For example, if your business is called “LearningGurus” then you want to pick up LearningGurus.com or LearningGurus.in

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Step #2: Choose Your Web Host

Now that you own an awesome domain for your corporate training website, you need a place to store the content that will be shown on your site – this is called “web hosting.”

There are many great web hosts you can use, but let’s stick with GoDaddy for simplicity’s sake. All hosting companies will offer a variety of plans you can choose from, but in most cases it’s fine to choose the cheapest option.

Here are a few things to look for when choosing your hosting plan:

1. Get your domain for free. Many web hosts will offer a free domain when you purchase hosting. This is why you didn’t purchase your domain in Step #1 – You’ll get it for FREE in this step!

2. Look for included email addresses. If you’re taking your business seriously you won’t use ismail@gmail.com for your business email address – this just screams “unprofessional.” Your hosting plan should offer the option to create ismail@thedigitalvantage.com free of charge.

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Step #3: Choose and Install a CMS

You have a domain and your space to store your corporate training website. The next step is to choose a program that allows you to actually design your new site. This is known as a Content Management System (CMS).

Again, there are lots of available options but WordPress is the industry standard.

It has been estimated that nearly 60% of websites built today choose to use WordPress as a CMS. This is mostly due to its unparalleled functionality

Now you just need to install it in your hosting account. Don’t worry – Call Your web host ( Godaddy – in this case) they will make this very easy…

Step #4: Find Your Perfect Website Theme

Upon installing WordPress your corporate trainer website will automatically be given the default WordPress theme. A theme is simply the stylistic design of your site. This includes the colour scheme, layout, fonts, and all other artistic elements that will determine how your corporate training website looks.

Fortunately, there are literally thousands of themes you can choose from, some free and some that you will have to purchase.

Before choosing your theme it’s a good idea to learn what you like. Check out few corporate training websites. you’ll find it just Google it.

Jot down a few that you like and then begin to search for a theme that will allow you to produce something similar. You can perform this search in the theme directory or you can do it from the “backend” of your site.

Note: The “backend” (a.k.a. “admin panel”) of your website can be accessed by typing in the following into your browser search bar: http://www.thedigitalvantage.com/wp-admin (replace  “thedigitalvantage.com”  with your actual domain name).

Step #5: Use Professional Photos

You need to LOOK professional so that visitors believe you ARE professional.
Professional photos for your website don’t have to cost a fortune. Find a photographer who charges reasonable rates and has an impressive portfolio.

While on the topic of photos, DO NOT use any stock photography on your website. Instead, your corporate training website should show images of you providing cororate training to real clients.

These action shots show you in your element and show how happy your clients are. They love working with you…and so will new clients who are about to sign up for your services!

You can also visit website like
www.unsplash.com
www.pexels.com for HD photos

Step #6: These are Must-Have Website Pages

You’re finally ready to add content to your website!

While your website content will likely change and grow over time, there are a few must-have pages that you should create first. Here are the steps you can follow to create new pages in WordPress and here’s a description of the pages you should prioritize. If you want to know how to get leads for your website read this blog.

1. Home: Most of your web visitors will start here, so be sure to include your very best photo (smile!), a tagline that briefly explains what your business is all about, and a call-to-action (i.e. what do you want visitors to do next?)

2. About: Many corporate trainers make the mistake of telling their life story on the about page. Nobody cares. Use this page to explain why you are perfectly suited to serve your target clients.

3. Services: Be specific about what services you offer, who each service is for, how a client will benefit etc.

4. Contact Me: Even though e-commerce is growing by leaps and bounds each year, some website visitors will still want to buy the old-fashioned way: Face-to-face.

Step #7: Plug In These Crucial Website Features

When you installed your WordPress website you got just the basics, which is more than enough to have your site up and running in no time.

However, the real beauty of WordPress is its ability to be modified with countless “plugins” that allow for greater functionality.

1. Social Sharing. People spend more time on social network sites like Facebook than they do anywhere else on the web. Make it dead easy for them to share your website socially by providing “share” buttons on every single page, perhaps even in multiple places on each page.

When a website visitor shares your site, this acts as a powerful “real time” testimonial that can quickly reach hundreds of eyeballs that would otherwise have never been introduced to your business.

2. Traffic Analysis. This might seem like overkill for a brand new corporate training website, but being able to analyze your traffic will become crucial as your site popularity grows.

  • Where are your visitors coming from?
  • Which of your pages do they visit most often?
  • How long do they stay on your site?

Even if you don’t analyze your traffic to begin with, it’s important to install this feature so that your site tracks your visitors and their behavior. In the future you will be able to look back on this very valuable data.

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3 Simple ways to get leads

One of the worst mistakes you can make right from the start is trying to get leads from the wrong social media channel. This step is all about knowing your customers. With over one billion users, it’s easy to assume that Facebook is the go-to choice. But that’s not always the case.

For B2B marketers, 44% have generated leads through LinkedIn, while 39% have done it through Facebook. Twitter comes in third with 30%.

Leads are, quite simply, potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information. You can then pass these leads directly to your sales department or engage with them using a tailored content marketing program.

Let’s look at some of the best ways to start filling the sales funnel for your team.

  1. Special Offers Everyone loves freebies, so consider offering giveaways on social media. These types of campaigns are something people enjoy sharing on their social channels, and by including an entry form, you’ll have the opportunity to capture important lead data. At the end of the form, be sure to incorporate a way for entrants to share the offer via their social channels. This way, participants can spread the word with their community and with every mention, you’re able to continue building the relationship by engaging and acknowledging their posts.

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2. Promote Gated Content Promoting gated content on social media is one of the easiest ways to generate leads. Social media is a great megaphone to get your content out in the world, and by developing posts that direct to landing page where users are prompted to fill out a form, you can generate new leads and nurture existing ones in your marketing database. One of the most critical components of this method is to ensure your social posts provide content that captures the interest of your followers. Use images, gifs, or stats to visually tell the story of your content. According to Guy Kawasaki, “Every post, other than a response or comment, should have a picture or video. That’s one of the most important things to remember.”

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We are a team trying to help startups, SME, trainers/coaches leverage the power of Internet to reach potential customers through various affordable digital marketing services.

3. Use social media advertising With recent updates to many social networks’ algorithms, advertising on social media platforms is becoming more important than ever. These updates are made to give users a better experience, so they’ll see less promotional content and more of the relevant content that they want to see. 

Powerpoint Template

A beautifully designed template enhances the professionalism and performance of presentations, whether you are pitching investors, presenting ideas to colleagues or making a sales pitch to your target customers.

These free Powerpoint templates come with animations that you can download, edit from your computer, laptop or event tablets. We are constantly working on getting you free, high-quality templates that will make your presentation shine.

Steps to change the background in Powerpoint 2016/2013

Click on the design tab then choose Format Background from the ribbon. You can choose either solid color, gradient , picture etc

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Format : pptx
Size : 52 Kb

Editable Powerpoint Deck with Animation

The deck contains 5 slides, I have added animation for each of the slides. The presentation is with white background for easy formating.

Steps to change the background in Powerpoint 2016/2013

 Click on the design tab then choose Format Background from the ribbon. You can choose either solid color, gradient , picture etc

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Steps to make changes to animation. 

Click on “Animations” tab and then choose “Animations Pane”. From the animations pane edit, delete, modify the animation accordingly.

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Format : pptx
Size : 1.4 Mb

Importance of Video in your Business

Video marketing techniques are flooding today’s social media outlets and websites. These days almost any type of business would benefit from the production of a short video to introduce their products and services.

Video Boosts Conversions and Sales

First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%.

Stronger Consumer Attention

Videos have been proven to demand more consumer attention than any other medium. And while we’re in the midst of what some might call a content-overload for consumers, capturing attention is particularly key.

Higher Retention Rates

65% of viewers watch more than ¾ of a video, which is more than we can say about text-based content. So if you have a message to get across (and why wouldn’t you if you’re creating content?), video might be the way to go.

Video Builds Trust

Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information.

Sample Videos for your reference

Google Loves Videos

Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website.

Stronger Emotional Connections

Video is the most powerful way to evoke emotions online. It’s King because it offers a slew of attributes above and beyond traditional content like tone of voice, face expressions, and music, to name a few.

Importance of website for SME

Why your SME business needs a Website or online presence.

A number of businesses have suffered the ill fate of neglecting the importance of having a website and going online – only to see their competitors make that crucial first move and surge ahead of them. Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These reasons show why your company NEEDS a professional website, no matter what size your business.

YOUR SMALL BUSINESS WILL GAIN CREDIBILITY

Website for SMEToday, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.

A website saves you Money 

As a small business owner you probably think you can’t afford a professional website, but you can’t afford NOT to. Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs under Rs.1000 a year and, in some cases, as little as Rs.200. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.

Convenient and always accessible

Having online presence enables you to carry out business or provide information to potential customers, round the clock. Someone can look up your business at 2 am and submit an enquiry form at your business’s website, from the comfort of his living room.

Importance of Website for SME

Importance of Website for SME

Keep Your customers informed

Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.

Target a Wider Market

Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!

Easy design update

A page of a dynamic website has a number of components. Owing to this fragmented website design, it is easy to update them in parts. Compare this with a static website, where the smallest of changes would require getting your hands dirty with coding a full page again and there is always a risk of unintentional introduction of a bug while you are at it.

Bottom Line 

It is imperative for every business to have a website. The more professional your website is, the more advantages you can gain. Feel free to let us know your thoughts by commenting on the post.

You might also want to check out our services page. Let us help you develop an effective website solution for your business, tailored to honing in on your prospective clients.

Are you making the most of your online strategy? Find out today with our Complimentary Online Marketing Audit.